Spotty Dog optimised content marketing
Content marketing is one of the most powerful digital marketing strategies and any good SEO campaign should include an element of it.
At Spotty Dog we’ll create appealing bespoke content that attracts new audiences and reaches the people that matter to you.
We believe that more content is not always better. But what we do is create content that actually talks to your customers using the language that they use, talking about the things they talk about.
The first thing we’ll do is work with you to fully understand your business, industry, goals and people you want to engage with.
If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.” – Jason Miller
We research and write content that builds trust and doesn’t trick people. We have over thirty years of experience in business, which means we can understand and quickly establish your goals and challenges.
Our free Spotty Dog review will help you understand what content changes we could make to increase rankings, visitors and conversions on your website.
We’ll analyse what content your competitors are producing and ranking well for, and apply some of the successful elements of their strategy to use to your advantage.
We analyse your content and use our SEO tools to determine areas that could be given a little TLC, and where opportunities lie.
New content may be needed to work with the types of searches your prospective customer makes. We will use the keyword research to (work with you to) optimise your existing content or create new copy.
We will research the search queries and phrases that are best for you and your business. Well-chosen keywords are key to a successful campaign.
We will fully optimise each key page for the most profitable keywords for your business to suit both users and search engines.
We will analyse the success of your content strategy in the form of a monthly report where you will see valuable insights and track progress.
What do our content marketing services involve?
The Spotty Dog strategy builds on extensive research.
Depending on your needs and budget, our content management services follow the following strategy: