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Local SEO services

Spotty Dog local SEO services will get you more business. We help local businesses like yours to appear prominently in local searches and map listings.

Local SEO to support mobile searches.  Search engine optimised from the off.

Get my free local seo audit

What is local SEO?

 

Local SEO is the process of improving the online presence of a local business by optimising it well to make sure it ranks in local search results and Google’s ‘local pack‘, or Google maps.

If your business targets a local area or local service area, and you want to grow your customer base, you will know how important it is to be ‘up there’ in the local search results and increase the visibility of your business to a local audience. 

Our free Spotty Dog local SEO audit will help you understand what changes we could make to increase rankings, visitors and conversions on your website. 

 

local seo services

In 2019, 72% of consumers who did a local search visited a store within five miles.

 

 

 

What’s the difference between local SEO and SEO?

 

The main difference between local SEO and SEO is that local SEO has a geographical component that plain SEO doesn’t necessarily have. It is the practice of building relevance around a specific location, and Google My Business plays a significant part. Organic SEO, or SEO, is marketing that revolves around a website.

In other words, a local search appears for potential customers that search for something alongside a location or ‘near me’. For example, someone who has a blocked drain might search for ‘plumbers in (specific area)’, or ‘plumbers near me’. This is where local SEO applies. If you’re a small business, or a business like a plumber in (specific area), you’ll want to make sure that you show up in the local search results, and Google maps, for those and related search queries. 

That’s where Spotty Dog comes in. What sets us apart as local SEO agency from many local SEO providers is that we recognise that improving your ranking for local searches also means improving your web presence for search terms that DON’T include the location. Search engines like Google already know your location.

Our free Spotty Dog local seo website analysis will help you understand what changes we could make to increase rankings, visitors and conversions on your website.

 

Local SEO services

local map pack

We are a local SEO company that helps local businesses like yours grow, rank for local SEO terms and attract more local customers.  We can help raise your profile and get you into the ‘map pack’  in Google maps (like our client in the image above) wherever you are based.  We can integrate a local SEO strategy into our wider SEO services, but our results driven local SEO work includes:

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Local SEO Audit

We will audit your website, Google My Business (GMB) and analytics setup to find out what’s working well for you locally and what needs improving. We’ll look at things like local listings and how well the local website service pages and GMB listing are optimised.

To see a glimpse of what we do and how you could improve your online presence, simply sign up for a free review and we’ll analyse your current local SEO.

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Google My Business SEO

Google My Business is a free tool, and is a crucial and powerful part of building your local presence.  All of our local SEO packages begin with a plan for managing your GMB.

If you haven’t heard of GMB we will set up and verify your listing and make sure it is properly optimised for everything you do. If you have claimed your profile, we will review it and make recommendations on everything you can do to boost your authority. 

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Local Citations

The more times Google sees your business name, address and phone number (NAP) written consistently across reputable directories, the more it will trust you. In local SEO consistency is key, otherwise you risk confusion among search engines and users.

We will review your current local citations and keep adding your local business to important local and national link building directories like Yelp, Foursquare and Thomson.  We will  put right anything that is incorrect to make sure your business information is accurate and consistent.

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Website Local SEO

Your website needs to represent your local profile and should include your address and references to local services and areas you serve. A website optimised properly for local SEO ensures that every location of your business can be found on online map searches, but will drive organic traffic to you too.

We will review the content on your local pages and formulate an SEO strategy to ensure you have all the necessary local items/tricks to get to the top of local searches and attract more potential customers.

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Keyword Research

Targeting location-based keywords will help your business appear highly in local searches because more people will be able to find and contact you.
 
We use some of the best keyword SEO tools to find the best terms, or keywords, related to your location and business.  These will be the keywords that people use to find you AND your competitors.  We will find the keywords that are best for you, and then optimise your existing content or create it for you (if you want us to).

 

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Review Management

In local SEO it’s extremely important for local businesses to monitor and respond to online reviews. Reviews of local businesses are known to positively impact their reputation and authority.

We will help you maintain your past and potential new customers by managing your reviews and help you to ensure that your online presence is consistent. Replying to reviews shows that you value customer input and increases conversion rates.

Would you like a FREE honest review of your website?

We’ll let you know how our local SEO services could help you and which areas of your website need focussing on.

Why Spotty Dog

First of all, we are a local SEO company that CARES about doing a great job and making our local SEO services easy to understand and available to every business, whether just starting up or growing.

Done properly, a local SEO campaign requires many components, is time-consuming, technical and methodical.  But it isn’t rocket science. On the whole, websites that have relevant link building and great content, with no location keyword stuffing, are rewarded by high rankings.

 

  • We give honest, big-picture advice and focus on things that are relevant to you
  • Your local SEO strategy will be unique to your business
  • We won’t lock you into a contract
  • We don’t use jargon to make us sound clever
  • We use data-driven research
  • We really want to be part of your team, help you reach more potential customers and grow your business.

How to get started

1. Order your free review

Tell us about your business, and any other information you want to add.  We will send you a free report bespoke to your business.

Your review will analyse your Google My Business listing (if you have one) and check how accurate the information is and how well the name, address and phone number (NAP) aligns with your website and directory listings.

We will also analyse how well your website is optimised for local SEO, how usable it is, and what keywords you’re ranking for. We will list our suggestions and recommendations for you.  There is no obligation whatsoever to use our SEO services.

 

2. Pick a strategy

If you like what we send you and you’d like to work together, great!  Depending on your budget and requirements, all choices begin with a full website and local SEO audit:

 

  • DIY – we will undertake an in-depth audit of your website and competitors and give you a list of actions to take to optimise your website (and how to do it), so it performs better than before.  We’ll be on hand for a half hour catch up each month to answer any questions.
  • Spotty ‘bits and bobs’ – You choose what you want to work on and we’ll pick up the rest.
  • Spotty ‘done for you’ – we’ll work as part of your team to manage your local SEO campaign for you, allowing you do do what you do best: running your business.

We focus on the long-term, not ‘quick wins’ that don’t last.  We do local SEO properly.  When you get into the map pack and your rankings start to improve, so will your website traffic.  When your GMB and website is optimised well for local visitors, your sales should increase at the same time.

We expect to start seeing search engine results within the first six months, although this depends on how competitive your sector is. If you’d like to learn more, we think that this is a great guide to local SEO.

A happy local SEO service customer!

For the past year our website has consistently ranked in the number one spot for our locally-relevant keywords.  As a result our search engine rankings have increased, as have our physical visitors and turnover.  Can’t say better than that!

Matt Ford

Manager, The Ferry Boat Inn

search engine optimisation services

Local SEO services FAQs

What do Local SEO Services involve?

  • Local SEO and Google My Business Audit – to find out what’s working well for you locally and what needs improving
  • Google My Business SEO – Google My Business is a crucial and powerful part of building a local presence.
  • Local citations – The more times Google sees your business name, address and phone number (NAP) written consistently across reputable directories, the more it will trust you.
  • Website local SEO – Your website needs to represent your local profile and should include your address and references to local services and areas you serve.
  • Keyword research – Targeting location-based keywords will help your business appear highly in local searches because more people will be able to find and contact you.
  • Review management – It’s extremely important for local businesses to monitor and respond to online reviews. Reviews of your local business are known to positively impact your reputation and authority.

What’s the difference between Local SEO and SEO?

The main difference between local SEO services and SEO is that local SEO has a geographical component that plain SEO doesn’t necessarily have. It is the practice of building relevance around a specific location, and Google My Business plays a significant part. Organic SEO, or SEO, is marketing that revolves around a website. 

What is Local SEO?

Local SEO is the process of improving the online presence of a local business by optimising it well to make sure it ranks in local search results and Google’s ‘local pack‘.

If your business targets a local area or local service area, and you want to grow your customer base, you will know how important it is to be ‘up there’ in the search results.  Local SEO services increase the visibility of your business to a local audience.

Still not sure if we can help you?

We’d love to have a look at your website and tell you how you could increase your search engines ranking, traffic (visitors) and sales through our local SEO services.

We will look at where you are now, the market you’re in and what some of your competitors are up to.  It’s FREE, there’s no obligation, and if we don’t think we can help, we’ll tell you!

local SEO services

Request your free Spotty Dog website review!

We'll review your website from a technical and customer point of view. 

You'll receive a report on what can be done to increase visibility in search engines, increase traffic and (inevitably) get more leads and sales..

Conducted by a person. For free.  With no obligation.

New Spotty Dog website enquiry!

We think your website should be your best salesperson, so it's worth investing in.

The first step is to fill in your details, and then we'll be in touch to ask you to fill in a more detailed questionnaire about your business, website likes and dislikes, timescale etc.

When we get your answers we'll have a chat about what would be an ideal outcome for you and see if we're a good fit.

All for free.  With no obligation.

Free website report

Let's get started!