Local SEO services
Spotty Dog local SEO services UK will get you more local customers. We help online businesses like yours to appear prominently in local searches and google maps.
Local SEO to support mobile searches. Local SEO strategy for local search.
What is local SEO?
Local SEO is the process of improving the online presence of a local business by optimising its web pages well to make sure it ranks in local search results and Google’s ‘local pack‘, or Google maps.
Local business SEO services
If your business targets a local area or local service area, and you want to attract more customers, you will know how important it is to be ‘up there’ in the local search results and increase the visibility of your business to a local audience.
Our free Spotty Dog local SEO audit will help you understand what changes we could make to increase search engine rankings, visitors and conversions on your website and Google My Business.
What’s the difference between local SEO and SEO?
The main difference between local SEO and SEO is that local SEO services focus on a geographical component that plain SEO doesn’t necessarily have. A local SEO strategy is the practice of building local relevance around a specific location, and Google My Business plays a significant part. Organic search SEO, or SEO, is marketing that revolves around a website.
In other words, a local search appears for potential customers that search for something alongside a location or ‘near me’. For example, someone who has a blocked drain might search for ‘plumbers in (specific area)’, or ‘plumbers near me’. This is where local search engine optimisation applies. If you’re a small business, or a business like a plumber in (specific area), you’ll want to make sure that you show up in the local search engine results, and Google maps, for those and related search queries.
That’s where Spotty Dog comes in. What sets us apart as local SEO agency from many local SEO providers is that we recognise that online marketing to improve your ranking and attract more local customers for local searches also means improving your web presence for search terms that DON’T include the location. Search engines like Google already know your location.
Our free Spotty Dog local seo website analysis will help you understand what changes we could make to increase rankings, visitors and conversions on your website to get on the first page.
Local SEO services UK
We are a local SEO specialist that helps local businesses like yours grow, rank for local search terms and attract more local customers. We can help raise your local presence online and get you into the ‘map pack’ in Google maps (like our client in the image above) wherever you are based. We can integrate a local SEO strategy and local link building strategy into our wider SEO services, but our results driven local search engine optimisation work includes:
Local SEO Audit
We will audit your website, Google My Business (GMB) and analytics setup to find out what’s working well for you locally and what needs improving. We’ll look at things like local listings and how well the local website service pages and GMB listing are optimised.
To see a glimpse of what we do and how you could improve your online presence, simply sign up for a free review and we’ll analyse your current local SEO.
Google My Business SEO
Google My Business is a free tool, and is a crucial and powerful part of building your local presence. All of our local SEO packages begin with a plan for managing your GMB.
If you haven’t heard of GMB we will set up and verify your listing and make sure it is properly optimised for everything you do. If you have claimed your profile, we will review it and make recommendations on everything you can do to boost your local relevance.
Local Citations
The more times Google sees your business name, address and phone number (NAP) written consistently across reputable directories, the more it will trust you. In local SEO consistency is key, otherwise you risk confusion among search engines and users.
We will review your current local citations and keep adding your local business to important local and national link building directories like Yelp, Foursquare and Thomson. We will put right anything that is incorrect to make sure your business information is accurate and consistent.
Website Local SEO
Your website needs to represent your local profile and should include your address and references to local services and areas you serve. A website optimised properly for local SEO ensures that every location of your business can be found on online map searches, but will drive organic traffic to you too.
We will review the content on your local pages and formulate an SEO strategy to ensure you have all the necessary local items/tricks to get to the top of local searches, attract customers and rank higher than your local competitors.
Keyword Research
Review Management
In local SEO reputation management is extremely important and local businesses must monitor and respond to online reviews. Reviews of local businesses are known to positively impact their reputation and authority.
As part of our local digital marketing strategy we will help you maintain your past and potential new customers by managing your reviews and help you to ensure that your online presence is consistent. Replying to reviews shows that you value customer input and increases conversion rates.
Would you like a FREE honest review of your website?
We’ll let you know how our local search engine optimisation services could help you and where you should be optimising your website, online marketing and social media. Or find out more information about why you need SEO for your business and which industries need SEO the most.
Local SEO specialist
– Why Spotty Dog
First of all, we are a local SEO marketing agency that CARES about doing a great job and making our local SEO services easy to understand and available to every online business, whether just starting up or growing.
Done properly, a local digital marketing strategy requires many components, is time-consuming, technical and methodical. But it isn’t rocket science. On the whole, websites that work well on mobile devices, have relevant local link building and great content, with no location keyword stuffing, are rewarded by high rankings.
- We give honest, big-picture advice and focus on things that are relevant to you
- Your local search SEO strategy will be unique to your business
- We won’t lock you into a contract
- We don’t use jargon to make us sound clever
- We use data-driven research
- We really want to be part of your team, help you reach more potential customers and grow your business. Let us be your SEO team.
How to get started
1. Order your free review
Get in touch and tell us about your local service based business objectives, and any other information you want to add. We will send you a free report bespoke to your business.
In your review we will use various tools to conduct thorough keyword research, analyse your Google My Business listing (if you have one) and check how accurate the information is and how well the name, address and phone number (NAP) aligns with your website and directory listings.
We will also analyse how well your website is optimised for local SEO, how usable it is, and what keywords you’re ranking for. We will list our suggestions and recommendations for you. There is no obligation whatsoever to use our search engine optimisation services.
2. Pick a strategy
If you like what we send you and you’d like to work together, great! Depending on your budget and requirements, all choices begin with a full website and local SEO audit:
- DIY – we will act as your SEO consultant and undertake an in-depth audit of your website and competitors. We’ll give you a list of actions to take to optimise your website (and exactly what you need to do), so it performs better than before to meet your business goals. We’ll be on hand for a half hour catch up each month to answer any questions.
- Spotty ‘bits and bobs’ – You choose what you want to work on and we’ll pick up the rest.
- Spotty ‘done for you’ – we’ll work as part of your team to manage your local SEO campaign and reputation management for you, allowing you do do what you do best: running your business.
We focus on long-term local visibility, not ‘quick wins’ that don’t last. We do local SEO properly. When you get into the map pack and your rankings start to improve, so will your website traffic because you’ll be more visible online. When your GMB and website optimisation is on point, you’ll get new customers, more business and more sales. Local SEO works in every geographical area.
We expect to start seeing improved search engine results within the first six months, although this depends on how competitive your sector is. If you’d like to learn more, we think that this is a great guide to local SEO. We also wrote a quick read on five ways to increase your website traffic.
A happy local SEO service customer!
For the past year our website has consistently ranked in the number one spot for our locally-relevant keywords. As a result our search engine rankings and website traffic has increased, as have our physical visitors and turnover. Can’t say better than that!
Local SEO services FAQs
What do Local SEO Services involve?
- Local SEO and Google My Business Audit – to find out what’s working well for you locally and what needs improving
- Google My Business SEO – Google My Business is a crucial and powerful part of building a local presence.
- Local citations – The more times Google sees your business name, address and phone number (NAP) written consistently across reputable directories, the more it will trust you.
- Website local SEO – Your website needs to represent your local profile and should include your address and references to local services and areas you serve.
- Keyword research – Targeting location-based keywords will help your business appear highly in local searches because more people will be able to find and contact you.
- Review management – It’s extremely important for local businesses to monitor and respond to online reviews. Reviews of your local business are known to positively impact your reputation and authority.
What’s the difference between Local SEO and SEO?
The main difference between local SEO services and SEO is that local SEO has a geographical component that plain SEO doesn’t necessarily have. It is the practice of building relevance around a specific location, and Google My Business plays a significant part. Organic SEO, or SEO, is marketing that revolves around a website.
What is Local SEO?
Local SEO is the process of improving the online presence of a local business by optimising it well to make sure it ranks in local search results and Google’s ‘local pack‘.
If your business targets a local area or local service area, and you want to grow your customer base, you will know how important it is to be ‘up there’ in the search results. Local SEO services increase the visibility of your business to a local audience.
Still not sure if we can help you?
We’d love to have a look at your website and tell you how you could increase your search engines ranking, traffic (visitors) and sales through our local SEO services.
We will look at where you are now, the market you’re in and what some of your competitors are up to. It’s FREE, there’s no obligation, and if we don’t think we can help, we’ll tell you!
