Website Redesign
Spotty Dog will redesign your website to make it attract more traffic, drive more leads, and ultimately increase your revenue.
Click below for a FREE honest opinion on how you could alter your website to get more leads and conversions.
Why you should redesign your website
Your website is arguably your most crucial marketing tool, but it’s not enough to merely HAVE one. Your website is your 24/7 sales rep. If it is missing the mark with visitors and conversion rate opportunities, you are missing out on prospects and overall return on investment. If your website design and/or structure is a barrier to its goal of converting visitors into customers, it needs fixing.
One bad experience on a website makes users 88% less likely to visit again
Spotty Dog can identify the problems that hamper your site’s ability to engage and convert visitors and work with you to overcome them. A website redesign doesn’t have to be a costly long-term project. Often just a few tweaks (that often you can do yourself) are all it takes to increase conversions and sales. If it’s done right, you could earn back the cost of a redesign in just a few deals.
Our free Spotty Dog website redesign review will help you understand what changes could increase visitors and conversions on your website.
Reasons to redesign your website
(Below are just six benefits of a website redesign; there are other reasons too, like speed – test your site’s loading time here, basic SEO, broken links, ineffectual call to actions…)
High bounce rate
The bounce rate is the percentage of people leaving your website without visiting a second page.
A high bounce rate usually means that there is something fundamentally unappealing about the site. The average rate is 40 to 55%, meaning that 40 to 55 out of every 100 visitors only visit a single page.
Slow page load times, an unclear message, not being mobile-friendly, a lack of internal linking or a poor first impression cause higher bounce rates.
Not mobile-friendly
More than half of all internet searches are completed now on a mobile device. If your website doesn’t function well on mobile, you will be losing conversions. Mobile-friendly sites will be ranked ahead of you, meaning you will lose traffic.
No matter what industry you are in, mobile traffic is likely to be a meaningful portion of your website visitors. Mobile-friendly sites are often structured differently to desktop to optimise users’ experience.
No SSL certificate
SSL certificates protect your sensitive information such as credit card information, usernames and passwords.
Basically, they keep data secure between servers, build customer trust and increase conversion rates.
No SSL certificate means that your website will have a ‘not secure’ message in the toolbar, which equals a poor user experience. Google has been penalising not secure sites in rankings since 2017.
Low conversions
Your conversion rate is the percentage of website users that take the desired action on a page. A low rate can depend on your traffic source, your market and calls to action.
If you’re not getting enough leads from the traffic your website is generating, it’s an indication that it must be hard to navigate, or there’s no clear message. Or perhaps visitors just find it too complicated, which can leave a bad taste in their mouths and cost you valuable leads.
A website redesign will focus on turning the user experience into a more enjoyable journey.
No content strategy
Relevant, researched, content is pretty much the most important part of your website redesign. We think your content creation needs to be three times better than what’s ranking already.
The content should be keyword optimised and answer all the questions a visitor might ask.
Your website exists to connect with and persuade visitors to buy your ‘thing’. It’s the content that delivers your value, your ‘why choose us’ proposition. No one is going to be persuaded by design alone (unless you offer a design service! But even then you need content…).
It’s outdated
If your website doesn’t match your brand, or you’re embarrassed about it, it needs redesigning. Every component on your website must reflect your brand, from the logo and header to content and language.
Your website needs to represent your business perfectly and great design can strengthen your brand. After all, your website is the heart of your online presence.
Users are looking for fresh, clean and easy-to-navigate experiences and are put off by poor design. Brand recognition is vital to help people choose you over your competition.
Should you redesign your website?
Request our FREE spotty dog website review.
We’ll let you know if a new website or a redesign should be a priority or not and why.
Website redesign objectives
- Create the right first impression
- Trigger ‘this is for me’ within the first few seconds
- Have great copy that converts
- Have prominent and compelling CTA on every page
- Make an offer a visitor can’t refuse to build the relationship first
- Demonstrate credibility
- Look great and work perfectly on mobile devices
A happy web redesign customer!
We would have no hesitation in recommending Spotty Dog to anyone thinking of getting a new website. We are very happy with the one that Spotty Dog has just made for us, it looks great and is easy to use. Most importantly, our customers have commented on how great it looks. Jo was very helpful and very quick to respond and has had lots of ideas on how we could get our website noticed.
Before redesign
After redesign
Still not sure if we can help you?
You may have a fantastic product or service and you’re doing pretty well. You will almost certainly have a website, but it’s old and not mobile responsive and people can’t find it easily. Your website might not be as easy to navigate as your biggest competitor.
Potential new customers are choosing your competitor, with their easy to find website, over you, even though you definitely provide a better product or service and you KNOW they’ll come back again and again if you can just get them engaged.
That’s where we come in. We’re not just a normal website designer and builder. We will help you get your message and your story across and make people choose your website over your competitors’.
Our FREE Review will give you a clear idea where to focus and let you know how we can help.
Click below to get started or call us for a quick chat.
Website redesign FAQs
Why should I redesign my website?
Your website is your 24/7 sales rep and arguably your most crucial marketing tool. It’s not enough just to HAVE one. If it is missing the mark with visitors and conversion rate opportunities, you are missing out on prospects and overall return on investment. If your website design and/or structure is a barrier to its goal of converting visitors into customers, it needs a redesign.
How do I know I need a website redesign?
Six reasons to consider a website redesign are:
- A high bounce rate – visitors to your site leave very quickly without viewing more than one page. This usually means there is something fundamentally unappealing about your site, eg it’s slow or has an unclear message.
- Not mobile friendly – more than half of all we searches are now made on mobile devices, if it doesn’t function well it will be losing conversions.
- Low conversions – a low rate can depend on your traffic source, your market and calls to action. A redesign will improve the user ‘journey’.
- No content strategy – the content should be well-researched, keyword optimised and answer all the questions a visitor might ask prior to buying your ‘thing’
- It shows as not secure – no SSL certificate means that your website will have a ‘not secure’ message in the toolbar, which equals a poor user experience.
- You’re embarrassed about it – users are looking for fresh, clean and easy-to-navigate experiences and are put off by poor design.
What are the benefits of a website redesign?
Ultimately the benefits of a website redesign are that you will attract more visitors to your website, they will be more engaged than before, and more likely to convert. You will increase leads and sales by:
- Creating the right first impression
- Triggering ‘this is for me’ within the first few seconds
- Having great copy that converts
- Having prominent and compelling CTA on every page
- Making an offer a visitor can’t refuse to build the relationship first
- Demonstrating credibility
- Looking great and work perfectly on mobile devices.
Contact us!
If you’ve read enough and think you’d like to know more, or you have question, either give us a call or fill in the form below, we’d love to help!
